Promotion in the Digital Age [8:28 am]
Music fans once turned to radio DJs to expose them to new music. But as music grows on the net, listeners are relying on friends and strangers to feed them — often in creative combinations.
Forget the album and corporate radio. Fan-built playlists and mixes are taking over the way people get their music.
[...] While amateur mixing has been around since the days of taping the radio, making mixes is faster and easier with digital songs. And as people pick and choose what they like, they are sharing these musical collages with their friends — and strangers — on the web.
“Mix tapes and playlists are really the new container for music,” said Lucas Gonze, creator of Webjay, a site that allows visitors to build playlists from free (and legal) MP3s compiled from sources all over the web. “They’re dirt simple, they’re social and they work.”