April 28, 2005

Music Industry Dynamics: Rock Radio Fade? [8:08 am]

Fade-Out: New Rock Is Passé on Radio

Major radio companies are abandoning rock music so quickly lately that sometimes their own employees don’t know it.

[...] Music executives say the lack of true stars today is partly the reason. Since rap-rock acts like Kid Rock and Limp Bizkit retreated from the scene, none of the heralded bands from recent rock movements, be it garage-rock (the Strokes, the Vines) or emo (Dashboard Confessional, Thursday), connected with radio listeners or CD buyers the way their predecessors did.

This sudden exit of so many marquee stations has not only renewed the perennial debate about the relative health of rock as a musical genre, but it also indicates that the alternative format, once the darling of radio a decade ago, is now taking perhaps the heaviest fire in the radio industry’s battle to retain listeners in the face of Internet and satellite radio competition. Many rock stations may be in for another blow when the shock jock Howard Stern departs for Sirius Satellite Radio next year.

[...] But many musicians in the newer bands on the alternative playlists “could be your waiter tomorrow night and you wouldn’t know the difference,” griped a radio promotion executive at one major label, who requested anonymity for fear of offending bands on his label.

[...] Some analysts fear that, when radio stations switch from alternative rock to programming aimed at older listeners, they may be making a sacrifice. “Radio has ceded the younger demographic to other media,” said Fred Jacobs, president of Jacobs Media, a radio consulting company in Southfield, Mich., specializing in rock. “I just don’t know how we’re going to get back people who didn’t get into the radio habit in their teens,” he said, adding, “It really becomes problematic down the road.”

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