Sony BMG expects that by year’s end a substantial number of its U.S. releases will employ either Sunncomm’s newly enhanced MediaMax or First4Internet’s XCP to address piracy concerns. No matter which technology a CD uses, it will include such extras as photo galleries, enhanced liner notes and links to other features.
“What matters the most to us is the consumer experience,” Sony BMG Sales Enterprise co-president Jordan Katz says. “Both technologies offer playability across all standard players, including CD players, boomboxes, DVD players, PCs, Macs, car stereos, video games and clock radios.”
Katz says the company wants to alert the industry that it is implementing the content-protection technology, because extensive consumer research indicates widespread customer acceptance of it.