A Look At Micropayments

The Penny-Wise Aren’t Foolish Anymore

More broadly, though, in politics, entertainment and even consumer products, some very large organizations that aim to profit by selling goods and services in tiny bites made significant headway.

Fueled by continuing advances in information technology and a relentless search for new consumers, the trend is likely to continue in 2005. And as more executives come to realize that piles of pennies can add up to significant dollars, segments of the public that have long been either ignored or excluded may find themselves being welcomed into the ever-expanding economic tent.