BitTorrent lets users quickly upload and download enormous amounts of data, files that are hundreds or thousands of times bigger than a single MP3. Analysts at CacheLogic, an Internet-traffic analysis firm in Cambridge, England, report that BitTorrent traffic accounts for more than one-third of all data sent across the Internet. Cohen showed his code to the world at a hacker conference in 2002, as a free, open source project aimed at geeks who need a cheap way to swap Linux software online. But the real audience turns out to be TV and movie fanatics. It takes hours to download a ripped episode of Alias or Monk off Kazaa, but BitTorrent can do it in minutes. As a result, more than 20 million people have downloaded the BitTorrent application. If any one of them misses their favorite TV show, no worries. Surely someone has posted it as a “torrent.” As for movies, if you can find it at Blockbuster, you can probably find it online somewhere – and use BitTorrent to suck it down.
With so much illegal traffic, it’s no surprise that a clampdown has started: In November, the Motion Picture Association of America began suing downloaders of movies, in order to, as the MPAA’s antipiracy chief John Malcolm put it, “avoid the fate of the music industry.”
[…] You could think of BitTorrent as Napster redux – another rumble in the endless copyright wars. But BitTorrent is something deeper and more subtle. It’s a technology that is changing the landscape of broadcast media.
“All hell’s about to break loose,” says Brad Burnham, a venture capitalist with Union Square Ventures in Manhattan, which studies the impact of new technology on traditional media. BitTorrent does not require the wires or airwaves that the cable and network giants have spent billions constructing and buying. And it pounds the final nail into the coffin of must-see, appointment television. BitTorrent transforms the Internet into the world’s largest TiVo.