“Consumer” Activism? [4:41 pm]
Wippit, the UK-based digital music service, has called on the music industry to boycott major British and international firms, accusing them of fuelling “illegal” P2P services with advertising dollars.
However, many of the companies concerned claimed their ads’ appearance on P2P applications - in particular, eDonkey - was cock-up, not conspiracy, with “human error” to blame.
Wippit’s boycott call takes in a number of well-known names, including financial organisations NatWest, First Direct, and Halifax; mobile phone networks Vodafone and O2; cable TV company ntl; airline KLM; car-maker Renault; and MSN subsidiaries Expedia and bCentral. It says all of them have been caught advertising their products and services on eDonkey.