Music@StarBucks, Now DVDs @ MickeyD’s

Now playing: Self-service DVD rentals at McDonald’s

The fast-food giant has signed a contract with DVDPlay to place the company’s self-service DVD rental kiosks in 13,000 restaurant locations over the next several years, DVDPlay CEO Jens Horstmann, CEO of the Los Gatos, Calif.-based company, said during a presentation at the Consumer Technology Ventures Conference here.

McDonald’s has been running a trial with 157 of the machines in 107 Denver-area restaurants and will install a few thousand machines each year starting soon. Grocery giants Albertsons and Safeway have signed deals to put machines in, respectively, 3,000 and 3,500 locations each. Even rental outlets (and DVDPlay competitors) like Blockbuster will invest in the machines.

“They (movie rental outlets) are in dire need of automation,” said Horstmann.