A Natural Evolution, I Guess

From gold records to gold MP3s

It might not be the same as having a big gold record on the wall, but the Recording Industry Association of America has issued its first gold, platinum, and multiplatinum certifications for digital downloads.

The first obvious winner? Outkast’s “Hey Ya!” is the only multiplatinum single so far, with more than 400,000 downloads. Six songs qualified for platinum, or sales of 200,000 singles, and 45 titles got gold status, for selling 100,000 songs.

These awards “are a reflection of both the commitment of the entire music community to consumer-friendly legitimate digital services and fan appetite for high-quality music,” RIAA Chief Executive Officer Mitch Bainwol said in a statement.

Hmmm, I thought these awards have always been a celebration of a record’s sales volume….

Later: Jenny Levine makes an excellent point: And There Isn’t a Single Library that Can Circulate Any of Them; BBC News: Digital sales honour for OutKast

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