Though their readership is growing, online film critics remain at the bottom of the movie-publicity food chain — far below daily newspaper critics, magazine writers and broadcast reporters. They are the last to be invited for preview screenings, are seldom quoted in movie ads and remain largely off the radar for Hollywood studios.
“Online critics have nowhere near the kind of respect that is given to other journalists,” said David Edelstein of Slate, who also is the film critic for National Public Radio’s Fresh Air and a frequent contributor to The New York Times. “Variety doesn’t take them seriously, skipping them when it samples critics. The New York Film Critics Circle doesn’t allow onliners in. I write for a publication with between 5 (million) and 6 million readers, but most studio publicists make no distinctions between it and any other website.”