December 30, 2003

US Bicycles Invade Europe [11:14 am]

Sorry — this is terribly off-topic, but of particular interest to me as I start to think about getting back into cycling shape: U.S. Bike Makers Seek Dominance in Europe

Faced with rapidly declining sales and shrinking margins on mountain bikes, American bicycle makers are looking to generate growth in Europe, where road cycling remains a popular spectator sports. Trade figures do not distinguish between sales of road bikes, which have thinner tires and light frames and are meant for use on pavement, and mountain bikes, which are heavier and equipped for off-road use. However, Lou Mazzante, the managing editor of Bicycle Retailer and Industry News, a trade publication, said he thinks that three American companies - Trek, Cannondale and Specialized - sell about 50,000 complete, high-end road bicycles a year in Europe at the moment, up from virtually none a decade ago.

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