F.T.C. Online Privacy Plan Seeks ‘Do Not Track’ Option [pdf] (Summarizing the FTC report with an amazingly uninformative title: Protecting Consumer Privacy In A Era Of Rapid Change)
The Federal Trade Commission advocated a plan on Wednesday that lets consumers on the Internet choose whether they want information about their browsing habits to be collected, an option known as “do not track.”
The F.T.C.’s proposal, a broad framework for commercial use of consumer data, would encourage companies to promote consumer privacy when developing new products and services, among other provisions. Do-not-track controls would let Web users decide whether Internet sites and advertisers could collect information about their browsing and buying habits as well as other personal data.