Social Networking and Snooping for Dollars

Back to the drawing board: Facebook hangs its head over ad system — pdf

The online advertising system that was supposed to light Facebook Inc.s way to riches has created such a storm of negative publicity that Chief Executive Mark Zuckerberg personally apologized Wednesday and told users they could turn it off.

In a mea culpa designed to appease the social networking sites more than 57 million users and the marketers trying to reach them, Zuckerberg said Facebook should have responded to the public outcry sooner.