Google Puts Some $$ Where Its (Spectrum Policy) Mouth Is [1:39 pm]
Official Google Blog: Our commitment to open broadband platforms [via Machinist]
For instance, we wrote last week on our Public Policy Blog about Google’s interest in promoting competition in the broadband market here in the U.S., to help ensure that as many Americans as possible can access the Internet. However, it takes more than just ideas and rhetoric if you want to help bring the Internet to everyone.
So today, we’re putting consumers’ interests first, and putting our money where our principles are — to the tune of $4.6 billion. Let me explain.
[...] There are some who have claimed that embracing these [open platform] principles and putting American consumers first might somehow devalue this spectrum. As much as we don’t believe this to be the case, actions speak louder than words. That’s why our CEO Eric Schmidt today sent a letter to FCC Chairman Kevin Martin, saying that, should the FCC adopt all four license conditions requested above, Google intends to commit at least $4.6 billion to bidding for spectrum in the upcoming 700 Mhz auction.
As Majoo says in the Machinist:
It’s a brilliant strategy, one that puts wireless companies in a tough spot. We’ve long known that Google hired the smartest engineers in the world. Now we’re seeing their public policy gurus aren’t too shabby either.
Later: Google’s long shot in wireless — pdf; Google Set to Bid Billions for Airwaves; Google Pushes for Rules to Aid Wireless Plans

