Introducing the Video Game Lobbyist [1:10 pm]
Michael D. Gallagher does not make video games. He doesn’t review them. He doesn’t sell them. But recently he became one of the most important people in the video-game industry and, by extension, a powerful shaper of the digital entertainment consumed by hundreds of millions of people around the world.
On June 1, Mr. Gallagher, 43, took office as president of the Entertainment Software Association, becoming the game industry’s chief lobbyist in Washington. [...]
[...] In that sense he reflects the political and cultural maturation of gaming. Three decades ago, when digital entertainment was in its infancy, games were played mostly by boys and young men. Many never stopped playing, and they now form a vanguard of lifelong gamers, some of whom are assuming positions of influence and power. Someday soon the United States might have a president who grew up playing video games.