Embracing the Future, When It Suits [2:22 pm]
R-rated trailers have been permitted for decades, of course, but they all but disappeared from theaters in 2000, when the Federal Trade Commission blasted Hollywood for aiming violent and risqué content at children.
[...] A case of that envelope-pushing came in early April, when the Dimension label of the Weinstein Company worked out a deal to advertise “Halloween” as a green-tag teaser trailer ahead of “Grindhouse,” the retro exploitation thriller.
But when that trailer wound up on Yahoo, the film industry association insisted it be pulled. The “Halloween” trailer includes plenty of bare skin, slashing blades and women in peril — hardly worthy of a green tag in the context of a Web portal open to young children. Three days later the same trailer was back on the Web, though not on Yahoo and this time with a yellow tag.