Emergent Applications: YouTube [12:08 pm]
Putting on Lip Gloss, and a Show, for YouTube Viewers
MANY women slap on their makeup in front of the mirror before they dash out the door: a quick coat of foundation, a dusting of blush, a brush of eye shadow, a twirl of the mascara wand and a quick smear of lip gloss. The beauty ritual hardly varies, and audiences generally aren’t invited.
Amy Powell applies her makeup in front of her computer, a Mac she named Ruby, with a built-in camera recording every brushstroke and dab. Then Ms. Powell, 19, from Myrtle Beach, S.C., uploads the video to YouTube for the world to see.
[...] In a show-it-all-off age where reality television programs about makeovers are ubiquitous and Web sites like YouTube have made nearly every activity worth sharing, grooming and primping routines are no longer kept behind bathroom doors.
[...] In the last six months, said Julie Supan, a spokeswoman for YouTube, there has been a “huge shift towards being more than entertainment and focusing on how-tos.


