Why Is This So Hard For Record Companies To Grasp?

The Who sees live music as the future of rockpdf

Call them old fashioned, but the founding members of The Who don’t think the Internet is the future of rock, are unhappy about radio’s narrow musical focus, and convinced live music is what it is all about.

[…] “The Internet promises a lot of things – some it delivers, some it doesn’t,” Townshend, 61, told a news conference, adding one thing it does offer is the ability to sell tickets.

“It is probably the most powerful informational, promotional tool today. It’s a very effective, focused machine for promotion. I look forward to using it for live events, there’s a big scope for live music and live events.”