The NYTimes on Ruckus [8:28 am]
Another university-targeted music delivery/student addiction/RIAA-litigation-avoiding/WMA-promoting mechanism: Big Labels Offer Free Music to College Students
In one more attempt to counter music piracy, major music labels have agreed to support a service that will offer free music downloads â€” with some substantial restrictions â€” to any college student.
The service, from Ruckus Network, will be supported by advertising on its Web site and on the software used to download and play songs. The four major record labels and several independent labels have agreed to license their music to Ruckus at lower rates than they charge other mass market music services on the theory that college students would rather steal songs than pay the $10 to $15 a month that such services normally charge.
[...] Ruckus uses Microsoftâ€™s Windows media technology, so songs can be played only on a userâ€™s personal computer. For $4.99 a month, users can buy the right to transfer the songs to portable devices compatible with the Microsoft format, including those made by SanDisk and Creative.
But the music will not play on Microsoftâ€™s Zune player or, more important, on the Apple iPod.