I get to meet someone from Second Life soon — should be a great time: Music biz seeks Second Life via virtual real estate - pdf

Put it all together and Second Life holds great potential to become the next evolution of the social networking/user-generated content. Brands like Adidas, American Apparel, Dell Computer, Toyota and others already have established a presence within the virtual world, and the music industry is close behind — creating branded destinations, live concerts, merchandise stores and even recording facilities.

“Second Life’s combination of social networking, strong sense of community and creativity makes it a very appealing destination,” an EMI spokesman says. “If we’re smart about it, we can help residents of Second Life connect with their favorite artists and discover new ones.”

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