Intelligence heads wanted to try to find some new answers to this problem. So the C.I.A. set up a competition, later taken over by the D.N.I., called the Galileo Awards: any employee at any intelligence agency could submit an essay describing a new idea to improve information sharing, and the best ones would win a prize. The first essay selected was by Calvin Andrus, chief technology officer of the Center for Mission Innovation at the C.I.A. In his essay, â€œThe Wiki and the Blog: Toward a Complex Adaptive Intelligence Community,â€ Andrus posed a deceptively simple question: How did the Internet become so useful in helping people find information?
Andrus argued that the real power of the Internet comes from the boom in self-publishing: everyday people surging online to impart their thoughts and views. He was particularly intrigued by Wikipedia, the â€œreader-authoredâ€ encyclopedia, where anyone can edit an entry or create a new one without seeking permission from Wikipediaâ€™s owners. This open-door policy, as Andrus noted, allows Wikipedia to cover new subjects quickly. The day of the London terrorist bombings, Andrus visited Wikipedia and noticed that barely minutes after the attacks, someone had posted a page describing them. Over the next hour, other contributors â€” some physically in London, with access to on-the-spot details â€” began adding more information and correcting inaccurate news reports. â€œYou could just sit there and hit refresh, refresh, refresh, and get a sort of ticker-tape experience,â€ Andrus told me. What most impressed Andrus was Wikipediaâ€™s self-governing nature. No central editor decreed what subjects would be covered. Individuals simply wrote pages on subjects that interested them â€” and then like-minded readers would add new facts or fix errors. Blogs, Andrus noted, had the same effect: they leveraged the wisdom of the crowd. When a blogger finds an interesting tidbit of news, he posts a link to it, along with a bit of commentary. Then other bloggers find that link and, if they agree itâ€™s an interesting news item, post their own links pointing to it. This produces a cascade effect. Whatever the first blogger pointed toward can quickly amass so many links pointing in its direction that it rockets to worldwide notoriety in a matter of hours.
Spies, Andrus theorized, could take advantage of these rapid, self-organizing effects. If analysts and agents were encouraged to post personal blogs and wikis on Intelink â€” linking to their favorite analyst reports or the news bulletins they considered important â€” then mob intelligence would take over.