Frontiers In Web Advertising? [10:22 am]
The leading edge? Or far enough over it that the industry will draw some bright lines? Using porn to sell clothes; and think of the clickstream data! — Web Ads Show Just How Sexy These Clothes Make You Feel - pdf
The Internet is rapidly changing the rules of advertising â€” but using naked people to sell clothes?
A French clothier is testing the limits of the maxim that sex sells with online commercials that use hard-core pornography to hawk $100 T-shirts.
[...] “One of the things that is kind of intriguing about it is that â€¦ on the Web, you don’t have to worry about standards boards. You are getting rid of all your lines of censorship,” said Tom Reichert, who teaches advertising at the University of Georgia at Athens and wrote “The Erotic History of Advertising.”
Jeff Lanctot, the Seattle-based vice president of ad agency Avenue A/Razorfish, said future-looking marketers once dreamt that shows like “Friends” could prompt an instant buying frenzy.
“Years ago there were predictions that you’d be able to click to buy Jennifer Aniston’s sweater,” Lanctot said. “That time has come, but Jennifer Aniston has been replaced by a porn star. It’s another sign where pornography is right on the front lines of a lot of new trends.”
Curious? See http://www.sexpacking.com/home.php (and, seriously, this *is* porn, and therefore NSFW)