“I have always been the party guy,” a grinning [Don] Muller says, adding that his first business, in the 1960s, was called Parties Unlimited. He’d bring the music, the sound gear, the sorority girls, even provide the rented house.
“But then one day I rented a jukebox for a party. People loved it. It was the best party we ever had!” he nearly shouts. “I got an idea. I started buying up every jukebox I could get my hands on.”The outrageous success of the iPod and, before that, illegal file-sharing sites such as Napster are only the latest way to scratch what is now a 129-year-old itch: to program your own music, on your own machine, and make your own party. That desire began with the invention of Thomas Edison’s “Phonograph or Speaking Machine” in 1877, but it didn’t become a staple of public life until Edison’s machine became the jukebox. And that happened, fittingly, in a bar.
According to recorded-music lore, the official birth date of the jukebox is Nov. 23, 1889, when Louis Glass and William Arnold demonstrated an Edison Class M Electric Phonograph, which played prerecorded cylinders, fitted with a coin mechanism known as a “nickel-in-the-slot,” in the saloon of the Palais Royale restaurant in San Francisco. It was a smash success, and they patented the coin apparatus. By May 1890, the two men said, the 15 machines they had built had raked in $4,000, a huge sum for the times. A booming business was born.
The flat-record disc as we know it already existed at that time, having been patented by Emile Berliner in 1888, but disc and cylinder players were both too expensive for the average home, so the coin-operated players exploded in popularity. For the next 25 years or so, this was the record industry. Near the turn of the century, the spring-driven machines began replacing live bands in the “juke joints” that proliferated near the cotton fields of the South, and thus the name was born: the jukebox. By the 1930s, the big-name manufacturers we know today began developing their effusive, bulbous wonder gizmos that dazzle the eye as well as the ear — the Rudolph Wurlitzer Co., the Rockola Manufacturing Co., AMI Inc. and the J.P. Seeburg Co.
In 1947, Seeburg came out with a durable mechanism that could manage 50 vinyl records, playing both sides of what were then big 78-rpm discs, thus offering 100 selections. The modern jukebox era was born, and competition among operators was stiff.