Transition in Media Retail [8:42 pm]
The bite that downloading has taken out of CD sales is well known — the compact disc market fell about 25 percent between 1999 and 2005, according to the Recording Industry Association of America, a trade organization. What that precipitous drop indicated by the figures doesn’t reveal is that this trend is turning many record stores into haunts for the gray-ponytail set. This is especially true of big-city stores that stock a wider range of music than the blockbuster acts.
“We don’t see the kids anymore,” said Thom Spennato, who owns Sound Track, a cozy store on busy Seventh Avenue in Park Slope, Brooklyn. “That 12-to-15-year-old market, that’s what’s missing the last couple of years.”
[...] Industry statistics bear out the graying of the CD-buying public. Purchases by shoppers between ages 15 and 19 represented 12 percent of recorded music in 2005, a decline from about 17 percent in 1996, according to the Recording Industry Association. Purchases by those 20 to 24 represented less than 13 percent in 2005, down from about 15 percent. Over the same period, the share of recorded music bought by adults over 45 rose to 25.5 percent, from 15 percent.