Digital scanning and sharing of comic books have begun to make a dent in the business, driven by easy-to-use file-sharing tools and a culture in which enthusiasts eagerly pass along their copies to one another.
[…] “Are there downloaders in the tens of thousands? Possibly,” said Todd Allen, an independent online media consultant and adjunct professor of e-business at Columbia College Chicago. “Are there millions? Not likely.”
It’s certainly not as widespread a practice as music file sharing, but the comic-book business is much smaller. Although the top 10 comic books may have runs of 100,000 to 150,000 copies for each monthly issue, even giants such as DC Comics and Marvel Publishing have books that sell about 20,000 to 30,000 copies. And many comics don’t even break 5,000 anymore, Allen said.