When Moviegoers Vote With Their Feet [11:17 am]
The decline in attendance for three consecutive years “is a trend that must be reversed,” Mr. Glickman declared in his address Tuesday; he still called himself “bullish about the moviegoing experience.” A former secretary of agriculture, Mr. Glickman suggested that the film industry undertake something similar to the “Got Milk” campaign that promoted the dairy industry as a whole.
For his part, Mr. Fithian defended the idea of maintaining the interval between a movie’s initial release in theaters and its later release on DVD and video. Most studios, he said, had come out in favor of maintaining the delay.
With the rising popularity of flat-screen, surround-sound home entertainment systems, the competition to theaters is stiffer than ever, a challenge at least as great as the arrival of television in the 1940’s, and the videocassette recorder in the 1980’s.