Fox Sports Executive Places Big DirecTV Bet on Music [pdf]
Today, the nation’s leading satellite TV provider will unveil Hill’s first big bet: a weekly, one-hour live-music program that will be available exclusively to DirecTV’s 15 million subscribers.
A spinoff of a top-rated British program, “CD USA” will feature interviews, behind-the-scenes reports and performances by as many as seven bands per episode, including big-name acts such as the Goo Goo Dolls, Red Hot Chili Peppers and Linkin Park.
[…] The programming initiatives, which will be supported by advertising, provide a glimpse of Murdoch’s plans for squeezing value out of News Corp.’s recent $1.6-billion investment in the Internet.
[Fox Sports Television’s David] Hill said programs would target the Apple iPod generation that he refers to as “boomer shadows.” These 80 million or so offspring of baby boomers, who are ages 10 to 29, “are going to rule the world of public opinion,” Hill said. “These teenagers have more disposable income than ever before.”
Although teenagers are a fickle, hard-to-reach group, Hill says promotional tie-ins on News Corp.’s Web properties will help drive them to DirecTV Channel 101, where the original programming will run.
For instance, he said, members of News Corp.’s MySpace.com, a social networking site popular among teenagers, will vote on which of the more than 200,000 bands that post music on the website should perform on “CD USA” that week.
Similarly, there will be a yet-to-be-determined tie-in between the Massive Gaming League and IGN, a video game site bought by News Corp. last year.
Related: Amazon Adds Talk Show to Its Offerings [pdf]
Celebrities promoting their newest movie, book or album have a new stop on the talk-show circuit: Amazon.com.
The Internet megastore plans to announce today a weekly online talk show with host Bill Maher.
With “Amazon Fishbowl With Bill Maher,” Amazon.com Inc. is trying to blend commerce with entertainment, much as Starbucks Corp. sells CDs and DVDs alongside coffee to position its brand as a lifestyle. In an e-commerce twist on movie and TV product placement, Amazon will place links to buy the works discussed during the show beside the program’s display window.