After all, piracy is really only something the “little people” do — a look at the Hollywood mindset: Mickey Mouse idea [pdf]
If you want to see a noble effort doomed to failure, look no further than a recent announcement aimed at keeping “Chicken Little” and “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” out of the hands of street vendors in Kuala Lumpur, Malaysia.
For anti-piracy reasons, the Walt Disney Co. is mailing out encrypted DVD “screeners” of the movies it’s pushing for Oscar consideration. These discs can only be viewed with a special player developed by a Dolby Laboratories unit called Cinea.
[...] All you have to do to set up the player is plug the thing in, then register it online or via phone.
That sounds easy, and it probably is. But it violates one basic entertainment industry rule: Don’t ask people in Hollywood to do the kinds of tasks most of us accept as routine.
[...] My guess is the bigger reason the Cinea system won’t catch on is because of the role screeners play in Hollywood. Ostensibly, they exist so you can more easily watch Philip Seymour Hoffman in “Capote,” to see what the fuss is all about.
In reality, they let you build up — for free — a great home film library to play on your own private DVD. And if there’s anything that’s really sacred in Hollywood, it’s freebies.