Amazing Amanda, scheduled for release next month by Playmates Toys, is expected to cost $99, said Ms. Shackelford, the chief executive of J. Shackelford & Associates, a product and marketing company in Moorpark, Calif., that specializes in toys and children’s entertainment.
At that price, the same as Apple’s entry-level iPod Shuffle digital music player, the 18-inch-tall doll promises - right on the box it will be sold in - to “listen, speak and show emotion.” Some analysts and buyers who have seen Amanda say it represents an evolutionary leap from earlier talking dolls like Chatty Cathy of the 1960’s, a doll that cycled through a collection of recorded phrases when a child pulled a cord in its back.
Radio frequency tags in Amanda’s accessories - including toy food, potty and clothing - wirelessly inform the doll of what it is interacting with. For instance, if the doll asks for a spoon of peas and it is given its plastic cookie, it will gently admonish its caregiver, telling her that a cookie is not peas.
While $99 is a premium price for a doll, it is only about $10 more than the price of the popular American Girl dolls. And, Ms. Shackelford said, Amanda may prove that girls as well as boys can embrace technology in their toys.
[...] One prerelease model of Amazing Amanda, once it was activated (by flipping the toy’s only visible switch hidden high on its back and beneath its clothing), woke with a yawn, slowly opened its eyes and started asking questions in a cutesy, almost cartoonlike girl’s voice.
What the doll is actually doing, Ms. Shackelford said, is “voice printing” the primary user’s voice pattern. By asking a child to repeat “Amanda” several times, the doll quickly comes to recognize and store in its electronic memory that child’s voice, and only that child’s voice, as its “mommy.” Other voices are greeted with Amanda’s cautionary proclamation, “You don’t sound like Mommy.”
In all, Ms. Shackelford said, the doll is equipped for almost an hour of speech that includes various questions, programmed responses, requests, songs and games. And as Amanda speaks, the doll’s soft-plastic lips move and its face, using Disney-like animatronics, help to suggest expressions.
[...] “We don’t want to make kids scared of technology,” said Ms. Shackelford, who says she is in her mid-60’s and has no children of her own. “You have a baby doll that is supposed to make a little girl feel like the doll loves her. Girls tell dolls all the time that they love them.
“This doll,” Ms. Shackelford said, “acts like she loves you.”