The new company, called ClickStar, is taking on an unfamiliar and potentially controversial role in Hollywood circles that have viewed online distribution as a potentially destabilizing force on DVD sales. Most online movie ventures, such as Movielink and CinemaNow, are allowed to distribute films only after they have been in home video circulation for up to several months.
However, Intel and Revelations said that consumers have shown they want to download films earlier and that traditional DVD releases aren’t meeting that demand.
“Our view is that making content available on the Internet is not an option–it is an imperative for the industry, given piracy and consumer demands for flexibility,” said ClickStar’s new chief executive officer, Nizar Allibhoy, a former Sony Pictures executive. “Our motto is, ‘Anytime, anyplace, on any device.'”