Trying To Explain What’s Going On [8:46 am]
Whether in victory or in defeat, opponents of big media often come to the same conclusion: the inexorable march of technological innovation will severely erode the power of giant media companies. “In the end,” Wired News (wired.com) said in an editorial, “the business model in the entertainment industry is going to change, and these companies can either find a way to insert themselves into the new order, or risk finding themselves frozen out forever.”
But media companies seem less interested in inserting themselves into someone else’s new order than they are in creating and controlling their own. Most media executives by now realize that their methods will have to change. Their maneuvers - suing file-sharing networks or inserting “broadcast flags,” which restrict copying and otherwise limit what media consumers can do with video content - aren’t about trying to protect hoary business models; they’re about keeping the wolves at bay.