Try, Try Again [9:13 pm]
And, if past history is an indicator, ver 3 is going to be serious: Microsoft seeks Xbox touch for music
t’s not officially a corporate reshuffle, and he definitely isn’t giving up his duties launching the upcoming Xbox 360. But Senior Vice President Robbie Bach, a 16-year veteran of some of Microsoft’s most successful projects, is starting to look more closely at ways to improve the company’s position in the music business.
[...] Analysts say Bach and the rest of the company have a hard road ahead trying to catch up to Apple. Microsoft has already moved to simplify the bewildering array of often-incompatible options by introducing the “Plays for Sure” logo for music players, and helping to further streamline choices could help, some say.
But the software company’s best bet might be to focus on different platforms rather than trying to out-iPod the iPod, some analysts note.
[...] “As far as standalone hard-drive-based media players, Apple has pretty much locked up the market,” said Directions on Microsoft analyst Matt Rosoff. “There are plenty of other opportunities, but the iPod dominates that very limited market today.”