“How can we screw this up?” [7:39 am]
Now, nearly two years after Apple’s iTunes launch, record executives have become worried that they have inadvertently ceded too much power over their industry to this charismatic computer executive.
Frustrated at what they see as Jobs’ intransigence on song pricing and other issues, some record executives are now turning their hopes toward other partners, particularly mobile phone carriers eager to get into the business of selling music. They see this new focus as a way to broaden the digital music business, and lessen Apple’s dominance over their market in the process.
“The (wireless) carriers’ economics are aligned with us much better than Apple is aligned with us,” said one senior executive at a major record label, who asked to remain anonymous due to his company’s ongoing relationship with Apple. “The mobile market is very important, as important to us as the PC.”
Jobs is given undeniable credit for jump-starting what is now a fast-growing digital music market, but some music executives complain that his company, with 70 percent of the digital download market, is setting the ground rules for their own business.