So the UK is the biggest downloader of video content. Why? ‘Cuz the industry wants to use the same strategies for TV that they use for movies — delayed release in other locations - better known as artificial scarcity. As those who backed LoTR:TRotK have shown, it’s not sustainable as digital distribution “matures:” Britain a hotbed for illicit TV downloads
Britain has emerged as the world’s biggest market for downloading pirated television, driven by tech-savvy fans who are unwilling to wait for popular U.S. shows such as “Desperate Housewives.”
Britain’s status as a TV downloading hot spot, revealed Thursday in a study by U.K. technology consultancy Envisional, could pose problems for U.K. broadcaster BSkyB, which is counting on high-profile U.S. shows such as “24″ to draw new subscribers to its satellite TV service.
According to Envisional, Britain accounts for about one-fifth of TV downloads through file-sharing networks such as BitTorrent and eDonkey, more than any other country, followed by Australia and the United States.
“Because there’s such a demand for U.S. TV, the U.K. is going to be the main downloader,” said Envisional research consultant David Price.