A Look At Comparative Market Innovation [5:19 pm]
“The way business works here is simple,” says David J. Farber. “In America, if you have a potential product, you do research, you try to figure out the size of the potential market. And if it’s a totally new, totally innovative thing, where no one has any idea of the size of the market, and there’s no guaranteed return on a large investment, well, forget it. No American company will touch it. In Japan, it’s usually quite the opposite: manufacturers know that the home market loves new stuff; they’ll take risks there, hoping that something will catch fire and take off. The only U.S. company that’s doing that is Apple, and, honestly, I don’t think that even Steve Jobs, in all of his infinite wisdom, thought that the iPod was going to take off the way it has.”
Which means that for the foreseeable future, American technophiles will continue to experience a chronic case of gadget envy.