Wippit Wants To Start A Fight [8:04 am]
Paul Myers, chief executive of Wippit - a peer to peer service which provides paid-for music downloads - believes it is time advertisers stopped providing ‘oxygen’ for companies that support illegal downloading.
“You may be surprised to know that current advertisers on the most popular peer to peer service eDonkey who now steadfastly support copyright theft with real cash money include Nat West, Vodafone, O2, First Direct, NTL, and Renault,” he said in an open letter to the British Phonographic Industry last month.
He urged people to follow his lead and ‘dump’ brands associated with companies such as eDonkey.
[...] The reality is that the millions of downloaders represent a very attractive audience.
“Advertisers probably pay a lot less for putting ads here than on more respected sites and they are reaching the perfect target audience,” he said.
“If you put the legality issues aside, not to advertise here would mean missing out on a valuable audience,” he [Jupiter's Mark Mulligan] added.