Movie Industry Preparing Suits on File Sharing — plus, an introduction to the villians of the piece, “young people.” (see earlier A Hint From Xeni (updated! again!) and It’s Official (updated))
The motion picture association did not say who would be sued, nor would it say whether it would go after heavy file sharers or people who have downloaded only a handful of films. Studios are entitled to damages of up to $30,000 for each illegally downloaded film under copyright law, but in cases where intent could be proved, damages could rise to $150,000, said Simon Barsky, the association’s general counsel.
Mr. Glickman acknowledged that the record industry lawsuits generated ill will among consumers, a result that concerns some movie studios, with Walt Disney voicing the most reluctance about pursuing legal action. Twentieth Century Fox and MGM have been most eager to pursue the strategy, according to studio executives involved in the issue.
[...] At the moment, there is no convenient way to download movies legally. Part of the solution to piracy, Mr. Glickman said, will be finding a commercial structure, similar to the dollar-a-song online music stores, that can “get movies to young people.”
From the Washington Post MPAA to Sue Over Movie File Sharing [pdf]
The suits are the first major act of Glickman’s new tenure and mark a fundamental split in philosophy from his predecessor Jack Valenti, who found filing suits against potential customers, as the Recording Industry Association of America has done, distasteful. Some studios shared the sentiment and were worried what the suits would do to their image, studio sources said. In the end, though, all signed on.
“I think it’s beyond stealing,” said Metro-Goldwyn-Mayer Inc. chief executive Alex Yemenidjian, among the strongest studio advocates for the suits. “It’s dangerous to teach an entire generation of American kids that stealing physical property is not okay but stealing intellectual property is okay.”
Ummm, so what is it, Mr. Yemenidjian?
And, talk about heavy handed:
The movie industry has launched an anti-piracy campaign modeled after its well-known movie-rating system. A new logo has a capital “I” and reads: “Illegal Downloading: Inappropriate for all ages.”
An MPAA poster shows hundreds of e-mail addresses and Internet addresses and reads: “Is This You? If you think you can get away with illegally trafficking in movies, think again.”