Cory’s DRM Talk [5:40 pm]
(timestamp updated for new content — read Cory’s talk, and then read Wendy Seltzer’s comments from Copyfight linked at the bottom - original stamp was 9:01 AM)
Here’s what I’m here to convince you of:
That DRM systems don’t work
DRM systems are bad for society
That DRM systems are bad for business
That DRM systems are bad for artists
That DRM is a bad business-move for MSFT
[... from #5] The same thing happened to a lot of people I know who used to rip their CDs to WMA. You guys sold them software that produced smaller, better-sounding rips that the MP3 rippers, but you also fixed it so that the songs you ripped were device-locked to their PCs. What that meant is that when they backed up their music to another hard-drive and reinstalled their OS (something that the spyware and malware wars has made more common than ever), they discovered that after they restored their music that they could no longer play it. The player saw the new OS as a different machine, and locked them out of their own music.
There is no market demand for this “feature.” None of your customers want you to make expensive modifications to your products that make backing up and restoring even harder. And there is no moment when your customers will be less forgiving than the moment that they are recovering from catastrophic technology failures.
[...] I’m a Microsoft customer. Like millions of other Microsoft customers, I want a player that plays anything I throw at it, and I think that you are just the company to give it to me.
Yes, this would violate copyright law as it stands, but Microsoft has been making tools of piracy that change copyright law for decades now. Outlook, Exchange and MSN are tools that abet widescale digital infringement.
More significantly, IIS and your caching proxies all make and serve copies of documents without their authors’ consent, something that, if it is legal today, is only legal because companies like Microsoft went ahead and did it and dared lawmakers to prosecute.
Microsoft stood up for its customers and for progress, and won so decisively that most people never even realized that there was a fight.
Do it again! [...]
[...] The market opportunity for a truly capable devices is enormous. There’s a company out there charging *$30,000* for a $600 DVD jukebox — go and eat their lunch! Steve Jobs isn’t going to do it: he’s off at the D conference telling studio execs not to release hi-def movies until they’re sure no one will make a hi-def DVD burner that works with a PC.
Ernest disagrees with #5
And Wendy disagrees with Ernest: DRM Is Bad for Monopolists, Too
The DRM moment has been left behind by science. Publishers were looking for pay-per-use and perfect price discrimination; DRM promised it to them. But DRM was backed by bad science. As long as we live in a world where we can still talk to our friends and still tinker with our tools, DRM is doomed to failure. And when it fails at its primary purpose, it succeeds only at driving potential customers to other sources.