Never Follow is an Audi product competition/promotion site that encourages the creation of Bowie-based mashup, not to mention distributing/promoting the tools for making them [via The Tangled Web, and CopyFight]
If you’ve seen the new Audi commercial, then you’ve already heard a mash-up of the David Bowie classic “Rebel, Rebel” and Bowie’s brand new rocker “Never Grow Old” from his new REALITY album. On April 12th, another mash-up by Mark Vidler will be released as a single. But what about NOW?
Now it’s your turn to create a great Bowie mash-up and possibly win an Audi TT coupe for your efforts!
Reading the contest rules gives you a sense of what a recording contract must look like:
By entering your Mash-Up in the Contest, you acknowledge and agree that: (a) db.com will maintain ownership of the elements (including, without limitation, the Masters), and will own all Mash-Ups entered by you in the Contest or otherwise uploaded to the Website (the Mash-Up and all parts of the contest entry being collectively referred to herein as the “Materials”), and (b) as between you and db.com, db.com will own all publishing rights in and to the Materials. Each entrant into the Contest hereby irrevocably grants, transfers, sells, assigns and conveys to the Sponsors, their successors and assigns, all present and future right, title and interest of every kind and nature whatsoever, including, without limitation, all copyrights, all music and music publishing rights, and all rights incidental, subsidiary, ancillary or allied thereto (including, without limitation, all derivative rights) in and to the Mash-Up(s) for exploitation throughout the universe, in perpetuity, by means of any and all media and devices whether now known or hereafter devised (the “Rights”). Sponsors shall have the right, in their sole discretion, to edit, composite, morph, scan, duplicate, or alter, the Mash-Up(s) for any purpose which Sponsors deems necessary or desirable, and each entrant irrevocably waives any and all so-called moral rights they may have in the Mash-Up(s) submitted by him or her. Each entrant hereby acknowledges that such entrant does not reserve any rights in and to the Mash-Ups. Notwithstanding the forgoing, an entrant will retain whatever rights such entrant had in and to any Additional Elements that may be incorporated into a particular Mash-Up, subject to an irrevocable, royalty-free, worldwide, non-exclusive license to use such Additional Elements throughout the universe in perpetuity in any and all media now known or hereafter devised.
4. Use of the Masters:
By entering the Contest, each entrant acknowledges and agrees that: (a) Sponsors are granting entrants a limited, non-exclusive license to use the Reality Masters and Bowie Masters in connection with, and solely as a part of, the Contest and then only for the duration of the Contest, (b) entrants shall have no right, title or interest in the Masters, and ( c) any use of the Masters other than as permitted by these Official Rules will constitute a violation of the Contest Rules and may constitute copyright infringement.
An alert reader points out, with a contract like this, it’s really important to understand the terms — so who *is* db.com?
By participating in the Contest, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of davidbowie.com c/o UltraStar Entertainment, LLC 135 East 55th Street, New York, NY 10022 (“db.com”), and RZO Theatricals 250 West 57th Street, Suite 1101, New York, NY 10107 (“RZO”, collectively with db.com, the “Sponsor(s)”), which shall be final and binding in all respects.