Another Datapoint: Sources of Creativity [5:42 pm]
“HSS takes a song that sounds like it might be a hit and makes sure it can be one. With finely tuned adjustments in the mix we can ensure it has the optimal mathematical patterns for maximum market performance,” said Wake who has been using the new HSS technology in his studio for several months. “With that base covered, the odds of success are tremendous.”
“Hit Song Science does not take the place of golden ears and gut instinct”, said Mike McCready, CEO of Polyphonic HMI. “Much like the x-ray machine is a tool that gives doctors objective and scientific information about the body, HSS is a tool that allows artists, producers and music industry executives the ability to see their music and their markets in ways that were previously impossible.
Even with great ears however, the best in the industry are wrong a lot more often than they are right. The stark reality for every music label is that songs that sound and feel like hits get promoted on a regular basis, but strangely do not perform in the market. Most of these songs do not have what Polyphonic has determined to be optimal mathematical patterns that compel people to want to hear the song again and again, or better yet, go out and buy it. This is not because of some mind-controlling element hidden in the music, rather simply because the music connects with them on a visceral level.