Film Piracy Still Steals the Show — so what’s the MPAA response?
Like other blockbuster films, the copies of this movie appear to be high quality. The most popular versions seem to have been taken by professional pirates, rather than a regular ticket-buying audience member, he {Eric Garland of BigChampagne] said.
The Motion Picture Association of America, however, estimates that about 90 percent of films on peer-to-peer networks originated from camcorder versions of films, and is working to enact laws that will penalize those who surreptitiously record films in movie theaters.
Plus, there’s the interesting question of economic harm given these kinds of results (from: ‘Rings’ Shows Trend Toward Global Premieres)
By opening in 28 countries in its first five days, “The Return of the King,” made by New Line Cinema, raked in $246 million — an astonishing sum, nearly a quarter of a billion dollars — from fans eager to revisit the world of hobbits and orcs.
Of course, there’s the question of how global premieres are going to influence the use of region encoding of DVDs.
Instead the trend [of simultaneous global releases] is being pushed by the threat of movie piracy and the harsh realities of marketing costs, combined with ever-briefer theater stays as highly promoted films quickly saturate their markets.
As recently as three years ago Hollywood studios often released their biggest movies abroad only months after those films had opened in the United States, choosing release dates depending on what suited the local market.
Now they are finding they no longer have that luxury. When the first film of the “Rings” trilogy, “The Lord of the Rings: The Fellowship of the Ring,” came out in 2001, New Line found pirated copies on the streets of Asian capitals within a day.
When “The Return of the King” opened around the world last Wednesday, there was no time for counterfeiters to compete with theaters. “We had not one pirated copy,” said Rolf Mittweg, the studio’s president of worldwide marketing and distribution. “Nothing surfaced before the film opened, which means we have done an extremely good security job. You definitely want to open around the world in as close proximity to the U.S. as possible, because of piracy.”