The New Sarah McLaughlin Album … [6:55 pm]
The comments on the album, specifically about some kind of enhancement called BandLink, led me to this company’s WWW site. Note that the BandLink information page makes the following assertions:
Q: What is Bandlink?
A: Music Enhancement Software Added to Specially Marked CDs
Q: What ISN’T Bandlink?
A: Anti-Piracy Software or Advertisement Spyware.
1. Insert your Bandlink CD into your Internet Connected PC. (Bandlink should autostart on Windows).
2. Click “I Agree” to the Bandlink License and select “Connect” to install Bandlink.
3. Bandlink should detect your CD, begin CD playback, and display artist content.
The Amazon customer didn’t want to click on “I Agree,” so she ripped the files and didn’t use the CD (Other users appear not to be quite so tech-savvy and were unable to do so, despite BandLink’s claims). But the software introduces an interesting benefit to CD ownership that might be viable, provided the software gets a little better:
What is Bandlink?
THE TECHNOLOGY - Our patent-pending, Bandlink software creates a connection between artists and listeners by instantly launching an exclusive Internet powered CD Player & Content Viewer whenever the CD is inserted into a PC.
THE EXPERIENCE - The Bandlink “Player” delivers instant access to exclusive content and a “Live Chat” community with every fan in the world playing your Bandlink Encoded CD.
EXCLUSIVE - CD owners are granted exclusive access to Live Interactive content and CD Specific Chat Communities. Streaming video, photos, tour information, news… Anything you can think of can be integrated within the CD experience.
UPDATED - Additionally, your CD-based content can be updated at anytime through Bandlink’s web-based Content Management Tools. Photos, News, Tour Dates, New Releases, and more can all be updated in “Real Time”. All changes instantly affect all CDs sold in the past or present.
Interesting idea — of course, reading further, you find that it’s also a market research tool that allows the company to sell usage information back to the record company and/or the artist.
I wonder if there’s a privacy agreement in that license???????