Pointing out that the file sharing networks are not all there is to the issue by looking at a forthcoming AT&T research paper: Hollywood Faces Online Piracy, but It Looks Like an Inside Job [pdf]
Hollywood is desperately worried that it will soon face the widespread illegal copying that has bedeviled the music industry — and that prompted record companies to file lawsuits last week against 261 people accused of illegally distributing copyrighted music online. Piracy of works in digital format, like DVD’s or high-definition television is, in theory, so simple that whole movies could be zapped around the globe with a click of a mouse — a prospect that Jack Valenti, chief executive of the Motion Picture Association of America, has told lawmakers “gives movie producers multiple Maalox moments.”
But the early debut of “Hulk” was not the work of the armies of KaZaA-loving college students or cinephile hackers. The copy that made its way to the Internet was an almost-complete working version of the film that had been circulated to an advertising agency as part of the run-up to theatrical release. And “Hulk” is not alone.
According to a new study published by AT&T Labs, the prime source of unauthorized copies of new movies on file-sharing networks appears to be movie industry insiders, not consumers. The study is “the first publicly available assessment of the source of leaks of popular movies,” according to its authors.
[...] The insiders might be workers in production or promotion, or even Academy Awards screeners, to whom the studios send thousands of advance copies of DVD’s each year. “The movie industry ought to treat everybody within its influence equally, from studio executives and investors, down through movie editors, truck drivers and out to the critics,” concluded Ms. Cranor and her coauthors, AT&T Labs researchers Patrick McDaniel, Simon Byers and Dave Kormann, and Eric Cronin of the University of Pennsylvania.
Ken Jacobsen, senior vice president and director of worldwide piracy issues for the motion picture association, said he had not yet seen the report, but added that its conclusions seemed off.
“The industry experience is the awards screeners are a source for piracy,” he said, but primarily during the Oscar-judging season. “The industry experience also is, on a rare occasion, a copy gets out of a postproduction house and enters the pirate marketplace. And the industry experience is that a majority of movies enter the pirate marketplace as a result of illegal camcording” in theaters. Digital piracy, he said, is “a serious problem for us now.”
The article refers to the paper Analysis of Security Vulnerabilities in the Movie Production and Distribution Process [pdf file], from Proceedings of 10th ACM Conference on Computer and Communications Security, ACM, October 2003. The abstract:
Unauthorized copying of movies is a major concern for the motion picture industry. While unauthorized copies of movies have been distributed via portable physical media for some time, low-cost, high-bandwidth Internet connections and peer-to-peer file sharing networks provide highly efficient distribution media. Many movies are showing up on file sharing networks shortly after, and in some cases prior to, theatrical release. It has been argued that the availability of unauthorized copies directly affects theater attendance and DVD sales, and hence represents a major financial threat to the movie industry. Our research attempts to determine the source of unauthorized copies by studying the availability and characteristics of recent popular movies in file sharing networks. We developed a data set of 312 popular movies and located one or more samples of 183 of these movies on file sharing networks, for a total of 285 movie samples. 77\% of these samples appear to have been leaked by industry insiders. Most of our samples appeared on file sharing networks prior to their official consumer DVD release date. Indeed, of the movies that had been released on DVD as of the time of our study, only 5\% first appeared after their DVD release date on a web site that indexes file sharing networks, indicating that consumer DVD copying currently represents a relatively minor factor compared with insider leaks. We perform a brief analysis of the movie production and distribution process and identify potential security vulnerabilities that may lead to unauthorized copies becoming available to those who may wish to redistribute them. Finally, we offer recommendations for reducing security vulnerabilities in the movie production and distribution process.