Dynamic Strategic Planning II will focus on the development of a business case involving the launching of a new business venture for which decisions must be made about the business size and product prices. The case will integrate the major analysis techniques covered in both DSP I and II with an emphasis on cost modeling and decision analysis.
The course will consist of a review of the materials covered in DSP I including decision trees, probability assessment/Bayes Theorem, value of information and cost estimation. Additional topics such as utility and value functions and multi-attribute utility analysis will also be addressed.
Classes will generally be divided into three segments; lectures, problem sessions and working sessions. The lectures are designed to review topics from DSP I, and introduce new topics relevant to both the case assignment and the general topic of strategic planning and decisionmaking. The problem sessions will be aimed at solving problems related to the topics addressed in the lectures. The working sessions will be primarily aimed at developing the business case.
|Date||Lectures||Problem Session||Working Session|
|Sat. June 9:||Course Introduction
Technical Cost Modeling
|General Model Development & Examples||Student Cost Models|
|Mon. June 11:||Review of Decision Trees||Decision Tree Problems||Cost Model Development (continued)|
|Tues. June 12:||Review of Probability Assessment/Bayes Theorem||Decision Tree/Bayes Theorem Problems||Detailed Discussion of Case Assignment|
|Wed. June 13:||Value of Information (Perfect & Sample Information)||Information Problems||Market Analysis for Case Assignment|
|Thurs. June 14:||Value & Utility Functions||EXAM||Case Decision Variables & Decision Tree|
|Fri. June 15:||Utility Assessment Methods||Review of Exam||Decision Analysis for Period One|
|Sat. June 16:||Multi-attribute Utility Analysis||Decision Analysis for Period Two||Presentations of Business Cases|