Ring tones have become big business in the past year, especially in Europe and Japan, where consumers spent about $1 billion to have their phones ring with shrill electronic versions of their favorite tunes. In Japan, an average of 80 million new ring tones are ordered every month, as fans constantly seek out new songs. Europe averages 60 million, according to Anthony Stonefield, chief strategy officer for Moviso LLC, which with Modtones is one of the two major providers of ring tones in the United States. Cell phone subscribers can purchase new ring tones in two ways: over the Internet or via cell phone. In either case, the new ring is sent to the cell phone over a wireless network and the fee is applied to the next monthly cell phone bill. Fees are divided among the ring tone providers, cell phone companies and the music labels that control the copyrights to the songs. But the music industry recently has begun demanding a bigger share, arguing that the time spent downloading ring tones boosts demand for the nation's wireless networks and overall revenue for cell phone companies.
Ring tones have become big business in the past year, especially in Europe and Japan, where consumers spent about $1 billion to have their phones ring with shrill electronic versions of their favorite tunes. In Japan, an average of 80 million new ring tones are ordered every month, as fans constantly seek out new songs. Europe averages 60 million, according to Anthony Stonefield, chief strategy officer for Moviso LLC, which with Modtones is one of the two major providers of ring tones in the United States.
Cell phone subscribers can purchase new ring tones in two ways: over the Internet or via cell phone. In either case, the new ring is sent to the cell phone over a wireless network and the fee is applied to the next monthly cell phone bill.
Fees are divided among the ring tone providers, cell phone companies and the music labels that control the copyrights to the songs. But the music industry recently has begun demanding a bigger share, arguing that the time spent downloading ring tones boosts demand for the nation's wireless networks and overall revenue for cell phone companies.
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